***Flashforward! We’re skipping ahead to after you’ve implemented the strategies in this course.***
You’re not online. In fact, you’re relaxing somewhere. Somewhere tropical, sipping a cool, sweet drink. And yet, you’re still converting sales and customers because your copy was built to do just that — be highly effective without you being present at all.
Every piece of your copy and content flows together in a glittering stream of conversion-oriented goodness.
Hold on, does copy really make money for your business?
Well, imagine earning $10k from three social media posts...while you relax and lounge somewhere tropical like we just talked about – beachside with a pink umbrella drink in hand!
That’s what happened to me.
Your content is the deciding factor between succeeding and failing –between generating thousands of dollars and having explosive growth – or going kerplunk.
No clue what to write? Been there.
No clear plan for consistency? Yep, done that.
Worried that the words you write won’t translate into dollars in your pocket? Lived that too.
I started my own business in 2010, and I’ve been helping others create effective copy ever since. Now, more than 100 businesses and nonprofits have used my copy to grow their impact and increase their profits.
But let's back up. This was me in 2010, before I had a writing business.
Sitting in faded Champion sweats on a Saturday, fussing around with words like usual. Only this time, it was different. I was being paid.
I had landed a $75/ hour contract to twiddle with the commas and conjunctions of ukulele rockstar Jake Shimabukuro's press release – a veritable windfall to my teacher salary, which in my 6th year averaged out to somewhere just above $1.26/hour with all the after hours, weekends, and vacation time I had to put in to keep pace.
I was intrigued. Getting to do the thing I loved most .... and being PAID?!? I tucked this moment away in my mind – something to be marveled at but not fully trusted. My future husband and I were house hunting – and the urgency was high.
His dad was battling brain cancer, and one of his last wishes was to see the youngest of his three children “secure” in owning a house. I was vividly aware that one $75 writing side gig did not make for a mortgage payment.
We found the house and were in escrow when a lay off notice plopped into my little wooden teacher inbox, nonchalantly slipped between the Scholastic book orders and faculty reminders.
With Mike’s dad having recently passed, the next step seemed startlingly clear. Life was short, and no second chance was coming.
I began my writing business.
I quickly found a spot at a local EdTech startup, and helped them reinvent their content systems. (That's me and my fam below on the company softball team.)
Three years in, the money and customers dried up at the startup, and I discovered how great copy without the right story behind it wasn’t so great after all.
With a foot still in the education world, I stepped into directing a writing camp at a local National Writing Project site (this is the largest professional development organization for teachers in the U.S.). I took the lessons learned about great storytelling and was quickly able to 10x the number of students served each summer.
Business by business, I kept honing my storytelling skills, leading to big wins – like helping an environmental nonprofit double its 7-figure budget, building up a local festival to attract 30,000+ attendees each year, and supporting a brand in creating a $200k+ launch.
So, here we are today. You and me.
If you’re like me, you’ve spent years building your business, product, or course (or honing the expertise that’s going to go into one of these ventures), and you’re really ready to take it to the next level. And if you’re smart about it, you know copy is going to make or break you.
"I’ve been in business 35 years as an entrepreneur and small business owner. I used to just piece together my copy like bubble gum, shoe string bandaid. I had all the right pieces, but in all the wrong order. Nicole helped me see the big picture, identify the hero of the story, and simplify it all so I could translate it into sales.”
- Susie Carder, “The Profit Coach”, Best Selling Author
“What I got out of just the first lesson would have been worth the entire cost of the course.”
- Dr. Katherine E James, Self Love Revolution
Copy is confusing...
Writing copy and materials for your business feels tricky and confusing.
You know that the right words will convey the message, educate the consumer, and make the sale. But what do the right words sound like? What do they look like?
“There’s been a massive progression in my business. This is giving me clarity on my brand – my voice, my tone. Before, I didn’t know what I wanted to say. Now, I can give the website person or anyone I’ve hired clear directions.”
- Deborah Trotman, Canna Heal You
How do I make my story interesting and engaging?
All of us have a unique story. And our business or product or course or launch has its own unique story too! So how do we package our stories in an exciting, engaging way?
“People didn’t know what to say about the powerful work we do, and it made me loony. What’s happening for me now is that I know the exact things I want others to say about my brand. There’s a depth and a power to this work, and I’m feeling an authenticity come through that is grounded in my heart unlike ever before.”
- Grandma Sparky, Blue Ribbon Worldwide
After working with 100+ nonprofits, entrepreneurs, and brands, you can imagine…
I learned which storytelling techniques are effective and which ones are just plain duds.
Life is all about stories. Humans connect to stories. Whether I was helping a nonprofit double its 7-figure budget or writing the content for a $200k+ launch, it all revolved around stories and telling them effectively.
Now, I’m here to share the shortcuts that make copy powerful and easy.
So, without further ado, I’d like to formally introduce you to my...
SIX FIGURE CONTENT COURSE
This highly tailored 8-week course comes fully equipped with:
☑️ Powerful teaching that you can access anytime
☑️ Hands-on copy support
☑️ Potent copywriting tips
☑️ Accountability support
This course also comes with LIVE coaching, meaning you get real time answers, feedback, and support.
PLUS, THIS IS 100% SATISFACTION GUARANTEED.
*That basically means you have nothing to lose and the best lessons of your business life to gain.
After this course, I can promise you all of your emails, webpages, social media...everything will be right on message and tuned to the exact frequency your ideal customer can hear. Your content will not only be conversion-oriented, but reflect professionalism and expertise.
You’ll have put yourself in the customer’s shoes. You’ll have asked yourself “Would I be sold on this? Would I buy this myself because it’s that good?” And the answer is yes, yes you would, dammit!
NO MORE missing thousands of dollars in sales from ideal clients who got the wrong first impression of you.
NO MORE wasted hours as you try tirelessly to get the wording right and get the point across.
NO MORE uncertainty guessing whether your content is going to pay off or not.
HOW IT WORKS
Receive hands on guidance to identify:
WHY your copy isn’t working right now, WHAT you need to do to fix it, and HOW to measure your results.
You aren’t alone on your journey to optimize your copy and level up your conversions…
Get access to driven entrepreneurs like you across the country (and the globe). You’re stepping into a network of VALUABLE, HONEST feedback.
You’ll get weekly LIVE coaching calls. FOR LIFE.
Real time feedback, hands on copy support, and exclusive training are all available to you, each and every week. No other copy course comes close to this level of personalized support.
HERE'S WHAT YOU'LL LEARN
This SEVEN module course walks you STEP-BY-STEP through the strategy, foundation, and tools you need to create effective content in ALL the places you want to show up – PLUS the basics you must know to make your content feel authentic and true to you.
This applies no matter your industry, age, personality, brand message, or platform – and will serve you over and over again as you and your business evolve. Why? We are teaching you HOW to fish, and no one can ever take this understanding away.
YOUR HERO STORY
- Unlock the power of turning your customer into a hero
- Learn how to make the transformation you provide crystal clear
- Learn how to apply this hero story EVERYWHERE you have copy
PITCH PERFECT VOICE
- Find your brand personality and voice
- Learn how to bring that unique voice and personality out in your content, social media, website, and more
- BONUS: Pro Copy Writer Secrets that anyone can apply immediately to dramatically improve their copy TODAY
- Your website is the only portal you 100% control online. Learn how to harness that power to tell your hero story and win over customers
- Learn how to create the must have pages for your site
- Dive into additional pages that add increasing value
- Get shortcuts to being a pro on social media
- Apply your hero story & voice to social media
- BONUS: Pro Social Media Planning Templates to take away the guesswork and lighten your workload
ELEVATED EMAILS & FUNNELS
- Email Guidelines, Content Audit, Optimization
- Funnel Guidelines & Content Audit
- Applying your hero story & voice to emails and funnels
- BONUS: 200k Email Launch
CON$I$TENT CONTENT ROADMAP
Learn to create a high quality content mix
Map out how to incorporate events into content creation and planning
Set up your content calendar for the year – in just one day!
APPLY, TEST, CONVERT
Dig in to apply your work
Learn to test your copy and ensure consistency across your brand
Measure conversions and other key metrics to track and optimize your content
WHAT'S WAITING FOR YOU INSIDE
SIX FIGURE CONTENT
60-DAY MONEY BACK GUARANTEE
I created this course for YOU.
All the LIVE teaching, hands-on support, templates, and writing tips.
If you watch the videos, apply the teachings, and plug into the community to get support along the way, you WILL create higher converting copy – guaranteed.
But, if you are truly not seeing the value or results, let us know and you will be issued a 100% refund.
Are you ready to start producing beautiful copy that tells authentic stories, draws people in, and converts them seamlessly?
YES, I AM!
Hear Walker share how this is impacting the nonprofit she works with — including generating more sales in January than in ALL of last year.
LIMITED TIME BONUS ($200 FAST ACTION COUPON)
I want to reward those who are serious about revamping their copy, learning to tell authentic stories, and getting more conversions. So, to do that, I’m simply giving a $200 discount code --> CCC_200 <-- to you action takers right now! Just type the code in at check out....meaning you could start unlocking the secrets to great copy right now for as little as $367!