***Flashforward! We’re skipping ahead to after you’ve implemented the strategies in this course.***

You’re not online. In fact, you’re relaxing somewhere. Somewhere tropical, sipping a cool, sweet drink. And yet, you’re still converting sales and customers because your copy was built to do just that — be highly effective without you being present at all.

Hold on, does copy really make money for your business?

Well, imagine earning $10k from three social media posts...while you relax and lounge somewhere tropical like we just talked about – beachside with a pink umbrella drink in hand!

That’s what happened to me. 

Your content is the deciding factor between succeeding and failing –between generating thousands of dollars and having explosive growth – or going kerplunk.

No clue what to write? Been there. 
No clear plan for consistency? Yep, done that.
Worried that the words you write won’t translate into dollars in your pocket? Lived that too.  

I started my own business in 2010, and I’ve been helping others create effective copy ever since. Now, more than 100 businesses and nonprofits have used my copy to grow their impact and increase their profits.

But let's back up. This was me in 2010, before I had a writing business.

Sitting in faded Champion sweats on a Saturday, fussing around with words like usual. Only this time, it was different. I was being paid. 

I had landed a $75/ hour contract to twiddle with the commas and conjunctions of ukulele rockstar Jake Shimabukuro's press release – a veritable windfall to my teacher salary, which in my 6th year averaged out to somewhere just above $1.26/hour with all the after hours, weekends, and vacation time I had to put in to keep pace.

I was intrigued. Getting to do the thing I loved most .... and being PAID?!? I tucked this moment away in my mind – something to be marveled at but not fully trusted. My future husband and I were house hunting – and the urgency was high. 

His dad was battling brain cancer, and one of his last wishes was to see the youngest of his three children “secure” in owning a house. I was vividly aware that one $75 writing side gig did not make for a mortgage payment. 

We found the house and were in escrow when a lay off notice plopped into my little wooden teacher inbox, nonchalantly slipped between the Scholastic book orders and faculty reminders. 

With Mike’s dad having recently passed, the next step seemed startlingly clear. Life was short, and no second chance was coming. 

I quickly found a spot at a local EdTech startup, and helped them reinvent their content systems. (That's me and my fam below on the company softball team.)

Three years in, the money and customers dried up at the startup, and I discovered how great copy without the right story behind it wasn’t so great after all.

With a foot still in the education world, I stepped into directing a writing camp at a local National Writing Project site (this is the largest professional development organization for teachers in the U.S.). I took the lessons learned about great storytelling and was quickly able to 10x the number of students served each summer. 

Business by business, I kept honing my storytelling skills, leading to big wins – like helping an environmental nonprofit double its 7-figure budget, building up a local festival to attract 30,000+ attendees each year, and supporting a brand in creating a $200k+ launch.

If you’re like me, you’ve spent years building your business, product, or course (or honing the expertise that’s going to go into one of these ventures), and you’re really ready to take it to the next level. And if you’re smart about it, you know copy is going to make or break you.