Why? It could be some swirling thoughts left over in my head from a busy day, or the fact that sometimes the utter stillness of night is the only time I get to really collect my thoughts.
But I’m thinking this late night session actually has deeper roots. In fact, I might trace it back to 1999.
I was dating a guy in college who loaned me a CD set from a weekend sales seminar he’d just attended. And I never returned them (sorry Chris!). For literally years, those CDs were on a constant rotation in the one-disc slot of my green Jeep Wrangler, filling my head with big perspectives and deep learnings. Whether I was on a 5 minute commute to my job at Costco, trekking from my college town of Santa Barbara to my home town of San Bernardino, or roadtripping out to Burning Man, my fancy speakers were bumping the deep baritone of Jim Rhone’s voice.
That’s why today, over 20 years later, his truisms are etched in my being. And why, tonight, this phrase is keeping me awake:
“Discipline weighs ounces. Regrets weigh tons.”
(Listen to him say it here and you’ll literally be hearing what’s happening in my head right now. Keep listening and you'll hear some other stirring motivation.)
So, as you may have surmised, there is a discipline I’ve been avoiding, and it’s weighing heavily on me at this moment. It’s writing these blogs. I have been putting this off. For. Years.
Anyone else relate? Maybe for you it’s not blogs. But if you’re like all the entrepreneurs I know, you have that something that you just don’t get to, a really important something that you’re just not prioritizing because, well, L-I-F-E. And, because you are an enlightened entrepreneur who knows all about the importance of self love (shout out to Dr. Katherine James for helping make that a thing in my life) – you give yourself grace and move on with all that your day throws your way.
But grace does not make the weight go away. What does? Discipline.
What’s ONE thing that is weighing you down like a sack of rocks because you aren't exercising the discipline to get it done?
Figure out a time this week to sit down and do the dang thing that you KNOW in your heart is a stepping stone to your highest purpose, to serving the world in a bigger way, to living up to the dreams that you’ve emblazoned on that vision board from January (full disclosure -- mine is only half done for this year -- another weight patiently waiting its turn).
Is this a not-so-veiled attempt to encourage you to get to writing whatever copy you’ve been putting off? (Yes... I can hear inside your head too ;) It could be. But I also genuinely believe that any weight you take off yourself – whether it’s balancing your bank statement or putting away the stack of clutter that’s been there so long it almost feels like a permanent fixture on your desk – will help in all areas of your life.
I’d love to see an email or Facebook post from you when you do. It will make the fact that it is now 1:01 a.m. – and that I have about 6 hours of sleep possible before my 4-year-old clambers over and starts insisting on things like breakfast – feel worth it.
Do it for me. Do it for yourself. Do it for the endorphin rush that’s coming soon to a future near you.
And let me hear all about it when you do.
P.S. If breathing life and sales into your copy is one of those items you've been putting off, I have a treat for you. My new online course Six Figure Content is now accepting new members into the next cohort. I'm keeping them small to give lots of personal attention, and 5 of the 10 slots are filled. Learn more and sign up at a significant savings here.